Improve Adwords Pay-per-Click (PPC) Quality Score to Lower your Cost-per-Click
It can be very confusing to understand a keyword’s quality score. How does Google concoct my score? What’s a good quality score to receive? Why bother improving quality scores? Bevelwise complied a...
View ArticleUsing Twitter in your Marketing Mix for Businesses
Twitter is a good idea for your business if you believe in Social Media as a way for humans to connect and engage in conversation. Twitter can bring great minds together, and gives you daily...
View ArticleShould I put my marketing dollars into Search Engine Optimization (SEO),...
How do you know if you should use Search Engine Optimization (SEO)? Can I get better results from Pay-Per-Click (PPC)? These are the main two strategies in use today, especially for the small to medium...
View ArticleSocial Media Optimization: Business Marketing Mix
Social media optimization is a set of methods for generating publicity & conversations through social media and online communities. Social media optimization is related to search engine marketing,...
View ArticleHave you locked up your Brand Identity for Social Media?
There are several sites out there that people use for sharing information and more social media aspects that you should consider registering your name. Even if you don’t plan to use Facebook or...
View ArticleIs it Social Media or should it really be Public Media
The term Social Media is not really accurate any more. Why? Because we have moved well beyond “social” into doing business. You want information to get into the marketplace, just turn to Twitter,...
View ArticleVideo SEO Benefits your Overall SEO Strategy
Optimizing video has always posed great opportunities in the SEO world, and all companies should find ways to leverage this medium. The internet has become more diverse and more visual over time, and...
View ArticleWhat are your company’s value propositions and differentiators?
Just re-reading a great article from Jeffrey Gitomer in the local business journal. It resonated with me because we preach this to all of our clients when talking strategy for their marketing and sales...
View ArticleSocial Media Strategy – trigger interaction & response
You do not have to be consumer oriented company to be able to use social media to advance your Brand, thoughts, products, and engagement with your audience. There are plenty of people professionally...
View Article10 Reasons Why Your Company Needs a Strong Social Media Presence
We get it, every time you turn around there is another social media platform launching! It can be overwhelming, but it’s so important to choose the correct social media platform for your business and...
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